Soothe Division of Soothe & Sap Co.
Operations help for owners with a team of one to ten

You have the vision. You've been carrying it alone.

I build the setup under it with you, so the weight comes off and the work can flow. Then I step out.

Book a 20-minute call Take the 1-minute check
MBA, PMPUMD Smith School
Federal opsNearly a decade, after banking
Charlotte, NCWorking with owners anywhere
Selene Powell, smiling, hands folded, in a light blue shirt
every magic moment has a system behind it
Sound familiar?

You built something real, and now it only runs when you're in the room

The problem is almost never the people. It's the setup.

None of that means you built it wrong. It means the business outgrew the way it's being run. That part can be fixed.

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Tick what's true for you

Five honest answers. Nothing you tick leaves this page.

How it works

Everything is a process. Working together is one too

Like growing anything, it happens in stages, from the first call to the day you don't need me.

  1. Step 1 · The seed

    A 20-minute call

    You tell me what's breaking and what you've tried. If I can help, I send a written proposal.

  2. Step 2 · Prepare the ground

    The audit

    I map how work moves today, where it stalls, and who owns what.

  3. Step 3 · Plant and water

    We build it together

    The workflows, the written steps and the tools, built with you, not for you.

  4. Step 4 · Cultivate

    Train and test

    Your team learns to run it. We test that it holds when you're not in the room.

  5. Step 5 · The harvest

    You run it

    The weight comes off. I hand it over and step out.

  1. The seed
    Step 1

    A 20-minute call

    You tell me what's breaking and what you've tried. If I can help, I send a written proposal.

  2. Prepare the ground
    Step 2

    The audit

    I map how work moves today, where it stalls, and who owns what.

  3. Plant and water
    Step 3

    We build it together

    The workflows, the written steps and the tools, built with you, not for you.

  4. Cultivate
    Step 4

    Train and test

    Your team learns to run it. We test that it holds when you're not in the room.

  5. The harvest
    Step 5

    You run it

    The weight comes off. I hand it over and step out.

out of your head, onto the page

Written steps, an owner for every one, and a home everyone can reach.

Three places to start

Start where it hurts most

Most owners begin with the audit. If you go on to a build, what you paid for the audit counts toward it.

DiagnoseAbout one week

Operational Clarity Audit

For the owner who knows something is broken but can't name it.

  • A map of how work moves today
  • Where it stalls, and what that costs you
  • Who owns what, and where that's unclear
  • A check of what you offer, what you charge, and whether it makes money
  • A 30-day repair plan
Most owners start here
BuildThree to four weeks

Critical Workflow Build

For the business that needs one important process rebuilt properly.

  • One workflow redesigned end to end
  • Written steps your team can follow
  • The tracker or hub that runs it
  • Who owns each step, and what happens when something goes wrong
  • Training, handover, and a test that it works
One process, done properly
EmbedSix to eight weeks

Operating Hub

For the business with several moving parts that need to work as one.

  • Two or three connected workflows
  • One central hub everyone works from
  • Procedures, onboarding and a home for every document
  • Roles, decision rights and a regular review
  • Team training and 30 days of settling in
The whole business, working as one

Next: Critical Workflow Build

How pricing works

Every business is different, so there's no set price.

1
We talkA 20-minute call about what's breaking and what you've tried.
2
You get it in writingA proposal for your situation, with the scope and the cost.
3
A deposit starts the workNothing starts until you agree. If the work grows, we agree on the change in writing first.
Get a written proposal
“The measure of a good engagement is that you don’t need me afterwards.”
Selene Powell, founder
Where I stop

I build it with you, then I step out. I teach your people to run it and hand it over. I'm not here to run your operations long term.

Who I work with

Owners up and running, with a team of one to ten

Often the business is growing next to a day job. The vision is big. What's missing is the structure under it.

Wellness and beauty Creative services Nonprofits Professional services

This works best when

✓Your business is real and running, not just an idea
✓Too much of it lives in your head
✓You've tried fixes that didn't stick
✓You want it to keep going when you step away
A calm, tidy desk by a sunny window
My background

What my background means for your business

I started in banking, then spent nearly a decade in federal operations, where every procedure gets checked. Here is what that experience gives a business with a small team, even a team of one.

Answers people can find without asking you

Where I learned it

Managers kept asking the same questions, because the answers lived in too many places. I led a self-service rollout in Microsoft 365 and SharePoint. Questions dropped by 40%, more than 200 managers used it, and other sites asked for it too.

What it means for you

I put how your business runs in one place that your helper, your partner, or your first hire can open. They stop texting you for answers, and you stop being the only one who knows.

Work that stays good when you're not watching

Where I learned it

Customer satisfaction on one team had dropped to 72%. More rules weren't helping. I changed how we led: each person could see their own progress, and coaching started with what was going well. It rose to 89% in 60 days, and it held.

What it means for you

When you bring on help, I set up a simple way to see how the work is going. The quality holds without you checking every piece yourself.

Steps clear enough for someone new

Where I learned it

In banking and federal operations, procedures get checked, and "we'll remember" is not an answer. I wrote and fixed procedures, and I built onboarding materials so new people could learn fast.

What it means for you

Your steps get written so someone new can follow them on their first day. That is what makes it possible to bring on help, or to step away for a few days.

A clear plan and a finish line

Where I learned it

As a Project Management Professional (PMP), every project I lead has a plan, a timeline, and an end date. My MBA taught me to ask whether a business model actually makes money.

What it means for you

You get one written proposal with a clear scope and a finish line. I also check whether what you sell makes money. Then I step out, and you keep everything we built.

Along the way, I supported more than 160 employees across eight managers. Now I bring that same care to businesses with one to ten people.

Selene Powell, smiling, arms folded, in a dark navy dress
About

I'm Selene Powell

People see the moment. The system behind it is what makes it happen again and again.

I started my career in banking, then spent nearly a decade in federal operations, where getting it wrong had real consequences. I managed teams, fixed processes that kept failing, and led the technology rollouts that made new ways of working stick.

Now I do that work for small businesses, where the person holding everything in their head is usually you, the owner. I find where the work gets stuck, build the fix with you, and train whoever will run it, even if that's just you and one helper. Then I hand it over.

Off the clock: designing cities in strategy games, a Sims family in a new color every generation, a Hobonichi full of washi tape, picnics in the park, Charlotte's art museums. And there's always a candle burning.

Background
MBA, University of Maryland, Robert H. Smith School of Business
Project Management Professional (PMP)
Nearly a decade in federal operations, after banking
Based in Charlotte, NC
Free tools

Free tools for getting your business out of your head

Free, no sign-up, and nothing you type is sent anywhere.

Tool 01 · A check5 minutes

How much are you carrying?

Fifteen plain questions show what still runs through you, and which part to fix first. It scores itself.

Take the check →
Tool 02 · A template1 page

The one-page SOP

See one filled in, then write your own. If it will not fit on one page, it is two procedures.

Use the template →
Tool 03 · Coming soonWorksheet

Who decides what

A simple worksheet for sorting who recommends, who approves and who does the work, so decisions stop stalling.

See all free tools →

Let's talk for 20 minutes

Every business is different, so I don't hand out quick answers. Tell me what's breaking and what you've already tried. If I can help, I'll send you a written proposal.

Book a time selene@sootheandsap.com